Palmer's Cocoa Butter original packaging felt outdated, crowded and difficult to read. I wanted to create packaging that would stand out on the shelf and spark customer's curiosity.
My redesign focuses on simplifying and elevating the original packaging. I did this by creating a feel that echoed the origin and function of the product itself.
I was inspired by traditional cacao and coffee bean bags and the very natural and organic feel they have. I researched similar type and layered my graphics to give the feel of being printed on traditional materials.
